This 120in Retractable Tape Measure is an excellent measuring device. Perfect for fabric projects or around the house needs. The durable non-stretch tape features easy to read measurements in both inches and metric. It has a retractable mechanism that pulls the tape back when the button is pressed. 120in (300 cm). Large numbers for easy reading. Tape will not stretch shrink or tear. Superior fiberglass construction for long lasting endurance. Color Purple.